On June 16, 2025, during the Shanghai International Film Festival, BOE (BOE) and Shanghai Film (601595) Group (hereinafter referred to as Shanghai Film Group) jointly announced that the two parties will jointly invest in the establishment of the "Shanghai Film Oriental" joint venture, relying on the technological and resource advantages in their respective fields, to jointly explore innovative applications in immersive experience, smart display terminals and other fields, and promote the pace of digital development in the film industry.
This not only marks that the in-depth collaboration between the two parties since signing the strategic cooperation agreement in 2023 has entered a new stage of physical operation, but also represents the industrial integration paradigm with "technology + culture" as the core, driving the Chinese film (600977) industry into a new era of digitalization, intelligence, and sceneization.
Wang Xiping, director of BOE Technology Group, vice chairman of the executive committee and chief operating officer, and Zheng Yinghao, deputy secretary of the Party Committee of Shanghai Film Group, as representatives of both parties, jointly announced the launch of "Shanghai Film Oriental". Leaders participating in the launch include Liu Yi, Vice President of BOE Technology Group and CEO of MLED business, Si Da, Vice President and Chief Brand Officer of BOE Technology Group, Secretary and Chairman of the Party Committee of Shanghai Film (Group) Co., Ltd., Wang Jun, Secretary of the Party Committee and Chairman of Shanghai Film Co., Ltd., Dai Yun, Deputy Secretary of the Party Committee and General Manager of Shanghai Film Co., Ltd., and many industry guests.
Wang Xiping said that in the context of the booming digital economy and the accelerated integration of AI and the Internet of Things, audiences’ pursuit of immersive, intelligent, and high-quality movie viewing experiences has reached an unprecedented level.
The establishment of the joint venture between the two parties is by no means a simple deepening of the cooperation strategy, but a substantive move by both parties to jointly reshape the value chain of the film industry. Relying on the joint venture platform, we will deeply integrate BOE's leading display technology and Shanghai Film Group's profound film culture ecology, go beyond the scope of single hardware supply or theater renovation, and be committed to exploring new models of theater operation, creating new scenes of movie viewing and entertainment, and ultimately promoting digital innovation and upgrading of the entire chain of film content creation, production, distribution, and screening, and high-quality upgrading development of the Chinese film industry.
As a consistent innovator in the field of film technology, Shanghai Film Group has deeply implemented the "Technology +" strategy, focusing on promoting film technology innovation, further empowering industry selection and upgrading, and accelerating the application of scientific and technological innovation results. This cooperation between BOE and Shanghai Film Group is an important practice to provide cinemas with more advanced and smoother display equipment through BOE's industry-leading professional knowledge and technology, to help theaters carry out digital upgrades, and to bring more realistic and shocking audio-visual experiences to audiences.
As both partiesAs proof of the efficient implementation of strategic cooperation, the country's first animation-themed cinema was recently officially opened in Shanghai's two-dimensional cultural landmark Metro City, and the SFC BOE Suprα Super Cinema on the fifth floor has been upgraded and unveiled. The core auditorium of the theater adopts BOE's MLED super digital movie screen technology, which brings disruptive changes to the movie screening and viewing experience with its ultimate black field, ultra-high contrast and wide color gamut presented by the ultimate optics.
More importantly, with this theater as the core, the two parties also carried out an overall digital transformation and upgrade on the 5th and 6th floors of Metro City Cinemas, extending the digital experience to the surrounding ecology of the theater, including restaurants, exhibition areas, commercial spaces, etc., realizing the linkage interaction and digital presentation of content, and building a An immersive entertainment complex with cinema as the core has opened up a new cinema ecosystem that is more real, lively, interactive and immersive. The two parties' comprehensive and in-depth cooperation in LED digital innovative display, film and television culture and other fields has laid a solid foundation for the establishment of this joint venture.
The joint venture being established by the two parties will rely on BOE's industry-leading MLED display solutions, combined with Shanghai Film Group's deep ecological resources in the entire film industry chain, from technology application to model innovation, from theater upgrades to full-chain evolution, to promote the transformation of the entire film and related industries.
Mainly reflected in three aspects:
First, realize the functional revolution of cinemas: After cinemas are equipped with BOE's leading LED display solutions, their functionality has been fundamentally expanded. Cinemas are no longer just movie screening places, but are future entertainment centers that integrate movies, concert live broadcasts, e-sports events, sports viewings, digital art exhibitions and other functions, opening up new growth space for cinema operations.
Second, promote the iteration of film production technology: the new generation of "movie-level LED display" technology will reversely empower the film shooting and post-production process, giving birth to new film visual language and presentation methods.
Third, the reshaping of the industrial ecology: The two parties integrate their superior resources with "movie screens" as the key entrance, aiming to build a "new film ecology" that integrates display technology, the Internet of Things, digital content, and scene operations, and jointly explore more opportunities and development space for the film industry.
In recent years, BOE has actively expanded the diversified market application scenarios of Mini/Micro LED, constantly explored the boundaries of display technology innovation, and continued to empower more niche scenarios with its leading high-end glass-based new LED display systems and solutions. BOE's innovative professional-grade LED image display solutions, as well as industry-leading XR technology solutions and other innovative technologies, have been used in film screening, film and television production,Application scenarios such as advertising media and scene live broadcast have emerged and have been widely recognized and praised by industry customers.
In the future, BOE will continue to promote its own technological innovation and development, and take the establishment of this joint venture as an opportunity to join hands with Shanghai Film Group and partners from all walks of life to jointly build "Powered by BOE's innovative ecology uses display technology as a link, integrates the Internet of Things and digital technology, breaks the boundaries of traditional industries, achieves deep collaboration and integration across fields and industries, and creates more wonderful scenes of cultural classics and contemporary technology integrating and coexisting with each other.
ANNA